Episode 3 featured digital marketing expert Eric Enge discussing the concept and meaning of Page Speed with the pink haired host.
Big revelation: Google doesn't just think about Page Speed in terms of desktop use, but wants smartphone users in the countryside with a poor connection to be able to access your website as well.
Top Tip : Images are important and resizing them helps. Users interested in improving page speed should also look into Lazy Loading . The Google Lighthouse developer tool is another useful tool for checking Page Speed, but it is limited to checking a user's website speed on the device they are using. It does not show users what the speed is for other users on other devices.
Best quote: "53% of sessions are abandoned if the page takes more than 3 seconds to load... 15.3 seconds is the average load time"
Tip for SMEs: Keyword tools, such as those found in rankingCoach FREE , can help you find keywords with the best value by showing you how easy it is to rank your site for mobile number list keywords as well as search volume. This will help you strike a balance between the two.
Debunking SEO Myths: Site Migrations
Episode 4 saw digital marketing consultant Glenn Gave discuss site moves, URL migrations, and domain name changes.
Big revelation: Moving to a new domain that was previously owned by another user won't transfer many of the previous owner's positive rankings, but it can cause big problems if the previous owner of the domain used it for suspicious activities like spamming.
Top Tip : Make sure you have the Monitoring and Search Console set up correctly before moving your site. In addition to redirecting pages, you can speed things up and prevent problems with Google by using the change address tools to tell Google that your site is moving to a new address.