Jul 06, 2022
In Welcome to the Forum
Whenever Apple's software and hardware presentations are held, in addition to the attention of the products, many people also pay attention to the fonts, colors, animations, and special effects of the presentations, hoping to use them for their own use. It is relatively easy to imitate externally, but the simple, powerful, and pleasing style in Apple's slideshow makes it more important to understand the design thinking behind it. In the just past Apple WWDC, the design of the slideshow that summarizes the software functions looks simple and straightforward. After careful analysis, it is found that this inconspicuous page has ten types of typographical considerations and techniques applied behind it. Take this opportunity to discuss with you in depth, Apple's design thinking! Looking at the blank slideshow, I don't know where to start. It's probably the doubts you and you encountered when banner design you first came into contact with the briefing. It is not difficult to align objects in the software, but how to assign layouts, establish layers, and guide the line of sight is not something that can be used skillfully at all times. Appreciating other people's real presentation works, compared with blank templates, can learn the skills more effectively. If you can steal the logical thinking behind the teacher, it can be of greater help. In the product presentations in recent years, when dealing with product function summary pages, major international brands all use a tile-based style, although each will infiltrate a bit of size, proportion and rounded corners. Changes, the design is becoming more and more similar, as shown below.