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Sumaiya Khatun
May 12, 2022
In Welcome to the Forum
From new versions and improvements to the Special Database betas: after reading this article you will be fully informed again. During the Google EMEA Product Kick-off in 2022, the latest product developments and betas of, among others, Google Ads and Google Analytics were presented. And if you ask me, there are a lot of interesting Special Database features coming! I was present at the kick-off and would like to share the latest developments in this article, divided into 3 categories. Measures Advertiser and Agency Tools, Opti score Search & Performance Media Measures Improved Conversions for Leads – Beta The purpose of this Google product is to Special Database generate leads. This is done by tracking offline Special Database conversions using user-provided data from lead forms for reporting and optimization insights in Google Ads. This product allows you to upload or import conversion data into Google Ads as a user. In addition, the user no longer has to adjust the lead forms or CRM systems to receive a Special Database Google Click ID. This is still the case with the current product. Instead, it uses information captured on all of the user's leads to measure conversions. This information is captured and sent back to Google Ads. Learn more about Improved Conversions for Leads here. Enhanced Conversions for the Web released The purpose of this Special Database product, compared to the previous one, is to improve online conversion metrics. The previous product improves the Special Database measurements of offline conversions that come from a website lead or visitor. This product is relevant to advertisers who want to track sales and events happening on a website. The goal of this Google product is to increase online sales. Enhanced Conversions for the Web Special Database allows the user to send user-supplied data from their website when a user converts. The data is then used to match the customers to Google Accounts they were signed in to when they clicked on one of the ads. This product is now fully launched. Previously, there were still conditions to use this product. It is now easy to Special Database set up via an automatic implementation set-up. Learn more about Enhanced Conversions for the Web here.
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Sumaiya Khatun

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