In the first place, because they are specific, that is, it is not the same to try to position yourself with "Digital marketing courses" than with "Digital marketing courses in lima", assuming you are in peru. With the second keyword b2c email list made up of 4 words, you are directing your efforts to people who want to start a course b2c email list and who are located in lima. If you see the specificity of these keywords? Later we will give you details on why long tail keywords do work to position your institute's website. Types of keywords there are two types of keywords that in turn are subdivided, let's see: 1.
Keywords that are defined by user intent informative : are those that have to do with the search for specific information, for example: "How the sectional elections in ecuador went", "How to make eggplant lasagna", "What will the b2c email list weather be like today in the afternoon", etc. That is, the user searches for specific b2c email list information. b2c email list Transactional : are those that the user uses to execute a specific action, for example, “buy nike shoes online”, “download ebook on educational marketing”, etc. As you can see, this type of long tail keyword has a clear intention: to carry out a transaction. Navigational : very similar to the previous one, the user has a clear search intention, but related to brands and companies.
For example, “genwords”. Users who search directly for the name of our agency, it is because they have had contact with us b2c email list in the past and want to know more about the agency. Perhaps you are even in the final stage of the buyer journey and want to know more information to make a purchase decision. We will b2c email list talk about this type of keyword later. Conversion keywords : these are the keywords that users use to find the solution to a problem. Although they are keywords that are far from the purchase decision, it is possible to be composed of terms with which a student begins to consider the final decision .