How to Write Better Landing Page Copy (With Tips) By Melanie Deziel on August 4th, 2021 in Copywriting | Be the first to comment When you’re crafting words for your landing page, you’re not just writing. You’re copywriting—writing for conversions. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did. Long story short, you can’t rely on flashy visuals alone to convert. You gotta sell with your copy, too. No pressure, right?
The best practices for your landing page’s copy will depend on your audience and industry, but there are a couple of techniques you can follow to make any landing page shine brighter. This blog post will cover four methods for better landing page copywriting and five examples to spark your inspiration. You’ll be converting more visitors in no time. Four Rules for Better Landing Page Copy (With Examples) These four techniques will help you craft buy email list landing page copy that converts: 1. Get rid of jargon Jargon—terms that only make sense within an industry—doesn’t always sound clear to visitors.
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This language automatically excludes customers who aren’t in on industry terms. Avoid using jargon when you can. In most industries, simple language wins more conversion than complicated terms do. The Conversion Benchmark Report found that in software as a service (SaaS) and law—two technical industries—lower word counts and lower Flesch Reading Ease Scores (FRES) resulted in more conversions. Content with a low FRES has fewer words per sentence and syllables per word, leaving less room for long-winded jargon.