The fastest way to detect anomalous or interesting behavior that deserves further investigation is through the monitoring of the ratios and percentages, which can usually be found in Google Analytics through the abandon rate, the percentage of conversion , etc. But if you wanted to calculate other metrics In this way, until now Analytics left no other option but to create a small program that would allow us to extract said metric, take innumerable steps to obtain it or even extract the information to carry out these calculations through Excel. For example: an advertising agency charges 5% of its client's spending on ads. If this has been 2000 euros, the agency would pocket 100 euros. In Analytics, this cannot be calculated as there is no way of knowing the actual return on investment for the customer, so Excel would have to be used. By setting up a calculated metric, you can calculate your company's true spend, making all these steps easier and saving time.
What are calculated metrics Calculated metrics are generated using existing metrics in Google Analytics for better measurement and analysis. Instead of relying on the standard metrics available in Google Analytics, you can now build your own metrics by combining number list the default and calculated metrics, using mathematical operators such as multiplication, division, addition, and subtraction. Calculated metrics are powerful for deriving actionable insights and for improving the overall measurement strategy. First, calculated metrics must be distinguished from those that come by default, configured by the administrator. For example, the default metrics could be the minutes watched of a video, while the calculated metrics are original Google Analytics metrics that are reconfigured through fully customizable mathematical operations, such as pages viewed per user.
This feature may seem similar to data import, but there is a difference. Import adds data along with metrics in a report or chart, while calculated metrics go one step further, with a calculation that complements existing metrics, not just the addition of a new data source. This is a quick way to add a metric that appears frequently in the reports on each page. Calculated metrics option in Google Analytics To obtain calculated metrics, all you have to do is go to the Administrator tab in Google Analytics and click on the Calculation of metrics option, whose icon is “ Dd ”, in the View column , on the far right. As you can see, this new feature is still in beta mode. When you click on Calculation of metrics , a new menu will appear and you simply have to click on New calculated metric and you can now add a new calculated metric. menu From here, a name is created for the metric, as well as an external name for making API calls, which is automatically generated as you write your tag.