The "jump" to social media should be a considered decision, with a solid action plan and the collaboration of all professionals in Image Masking the laboratory. You may be wondering what are the reasons that make it worth taking this step. 1 Because there is a great demand for health content on the internet One of the maxims of marketing and communication is that a brand needs to be where its users are looking for it. And the numbers do not deceive when it comes to showing that users are already fully digitized and are interested in sharing health content. These stats are the Image Masking proof: According to an infographic prepared by the Solomon McCown company, 1 in 7 health professionals participate daily in networks and 1 in 4 doctors use these media to search for information about their field.
77% of patients search the internet before requesting a consultation and 1 in 4 use it to follow the experience of other people Image Masking regarding their health. Every 5 seconds, 170,000 health searches are made on Google. According to the 2015 Social Media Healthcare Report, prepared by TCU & Expio Consulting, 39% of the patients surveyed share health information on social networks. For 66% of them, Facebook is their favorite network. More than 55% say they trust the information that is disseminated through these media. According to Clinic Cloud, 60% of physicians Image Masking say that social media improves the quality of patient care. 2 Because it is possible to use social networks in the pharma sector while respecting all restrictions.
As we already know, communication in the pharma sector is heavily regulated, but that is no excuse to avoid social media. Instead of Image Masking directly promoting products to patients, digital communication strategies in healthcare go through talking about prevention and pathologies in general, creating support communities, putting doctors and patients in contact, providing tools to improve knowledge of a disease or establish channels with the Image Masking pharmacist, to give just a few examples. With the advice of experts in digital pharma strategies and the collaboration of the compliance department, there is no reason to be afraid of digital.