This is what is called Black Hat SEO and includes actions such as the massive creation of low-quality links in forums, comments on pages and directories, etc. In contrast, White Hat SEO is one that is carried out taking into account the needs of the user instead of only the aspects that search engines value. This strategy includes all the work that we have mentioned when talking about onpage SEO: use of the right keywords, an ethical backlinking strategy, quality texts or correct web usability, among others. What are the main differences between SEO and SEM? What is SEO and what is SEM Cost .
The main difference between SEO and job email list SEM that any professional establishes is the initial investment they require. In this sense, many will say that organic positioning is free and that, on the contrary, advertising needs a budget to start. And it is true. But let's put a but: if you want to correctly implement an SEO strategy, you have to entrust it to a professional. This means that when defining a company's digital marketing plan, an item should be reserved for this task. However, there are some e-commerce or small business owners who feel qualified to optimize their website in order to work on positioning. In that case, and as long as you work almost blindly and without hiring the advanced measurement tools offered by the market, and which are usually paid, we could say that SEO is completely free.
Terms of success To explain the time it takes for one strategy or another to work, we can mention the old tale of the hare and the tortoise. SEM offers optimal results much faster. Therefore, it is ideal for specific campaigns such as Christmas, Black Friday or Valentine's Day. Also when you want to publicize a product that has just been launched or you need to attract traffic quickly to speed up sales and get money to invest in SEO. In the fable of digital marketing, SEO is the turtle: slowly but surely. Search engine optimization work depends on several factors, such as the functioning of the algorithms used by search engines, the competition of the company's sector or the hours of work invested. However, it has been shown that a well-done SEO job works better in the long term and lasts over time. immediacy This point is closely related to the previous one.