The survey gave the idea that a site or page has authority which helps to rank a weight of 2.4. Google has certainly played down the idea of site or domain authority, as we've seen recently. But he emphasized the idea of page authority even more. We felt it made Shadow Making sense to keep this factor at +3. Ln: Number of links - Respondents gave an average weight of 1.9 to the idea that sheer number of links is an important ranking factor. We remain conservative Shadow Making on this point, keeping it at +1. Pc: Country - Survey respondents gave an average weight of 2.1 to the importance of a person's country on the impact of the search results they receive.
It's easy to demonstrate that country location Shadow Making has one of the biggest influences on search results. Just ask anyone in a different country than the one you are in to do the same search. They will usually have very different results. We kept this weight at the highest +3. Pl: Locality - The survey gave an average weight of 2.3 to the importance of a person's city or locality on the impact of search results. As with the country, we know - and anyone can Shadow Making easily test this - that a city or regional location can have a huge impact. We kept this factor at +3 weights. Ss: Social shares - The survey gave an average weight of 1.6 to the idea that the sheer number of social shares can impact search rankings.
Social is usually an indirect benefit, according to Google. He has repeatedly said that he is not trying to measure social signals from Twitter or Facebook Shadow Making to rank results. But social sharing can lead people to link and engage with sites, which are direct drivers. Overall we felt conservative here with a score of +1 made sense. Vd: Piracy - The survey rated the impact of pirated or copyright infringing content at -2.6. Sites with pirated content can indeed Shadow Making be hit hard by Google, but most sites don't and therefore don't need to worry about it. Therefore, our lower weight of -1. Va: Ad-heavy – The survey rated the impact of having ad-heavy sites or intrusive interstitials at -2.4. We agree that Google certainly seems to be looking harder (and penalizing) for this. Nevertheless.