Their websites will refer customers to you and their about. Advertising Continue reading below If they just did certain things, they would outperform most of their competition and start seeing their rankings rise. How voice and mobile search takes local SEO into account Some clients come to me that we start with a mobile website rather than trying to create a static website for them and make it mobile. It all really depends on the type of business you have. If you are an emergency plumber, no one will call you unless they need something right now. They will probably search on their phone, because they have their phone with them at all times. For a company like that, I would say Yes. Let's launch this mobile website. Maybe we won't even need a desktop website.
This rise of chatbots and things like fax list Amazon Echo - that's how search engines learn what people are looking for. This has definitely changed local search in an outrageous way. Advertising Continue reading below Another thing that's starting to impact local search is some of the initiatives Facebook has taken in its quest to become a user-friendly online business. They already have this , so they're trying to leverage some of their things, like Facebook Messenger and their payment system for local businesses. Content creation for local SEO Most of them already have content on their site that is horrible. It's either someone who paid ten bucks an hour, went on the web, looked up stuff, lumped it all together and threw it on a web page and said, Google should rank me number one for this web page. No one wants to read this webpage.
What I really need to do first is teach them what we want for local site content. I think once they figure that out, it becomes much, much easier for everyone involved. What I tell them is to think about why prospects are looking for a business like yours and what they want to know. Then give them that information. Advertising Continue reading below If someone is looking for an oven repair company, they really don't want to know the history of ovens. They don't really care what all the parts of an oven are. They want to know Can you fix my furnace? When can you be here? Can you give me an idea of what this might cost? If you can answer the questions that people really think about when researching a business like yours, chances are you'll get the first call.